Influencer marketing has come a long way in just a few short years. From the beginning when behind-the-scenes deals were made with giant media stars to the mainstream influencer marketing deals of today, no marketing campaign is complete without tapping ...


In a recent strategic planning session, my communications agency realized a pattern among the past few years of client work: we do our best work, produce the most prolific results, and have the easiest time with organizations that do not have a Chief ...


As a marketer, you know how much competition there is just to maintain your own position. It’s a churn-and-burn world, and companies aren’t retaining their CMOs like they used to. It’s becoming a huge problem. Executive leaders are constantly looking ...


Join us Nov 9th in Los Angeles for a day of inspiration, networking and hear from Sarah Michelle Gellar, Jon Taffer, Carmen Electra, Apolo Ohno . The world is shrinking faster than we can imagine with rapidly increasing interconnectivity all across ...


This week, Robert ponders how we prepare for what’s next. We discuss the Brandwatch/BuzzSumo acquisition and Snapchat’s new location-based services. Mercedes launches its own “killing marketing” model for its integrated content brands, and one ...


Developing and implementing a successful marketing campaign is critical for the overall success and profitability of your business. While the overall strategy of your marketing campaign requires your attention and focus, the implementation of the campaign ...


Estimates show that the number of email users will rise to 2.9 billion by 2019. In addition, about 60% of people choose email as the most preferred method of communication and to receive regular updates from businesses whose products and services they use.


Just to let you know, if you buy something featured here, Mashable might earn an affiliate commission. It’s never been easier to start your own business. On the flip side, it’s also never been harder to start your own business. Everyone and their ...


Influencers. From foodies to mommy bloggers to beauty gurus, this new breed of consumer has become extremely powerful. According to eMarketer, the influencer-drawn revenue on Instagram in 2016 was more than $570 million. Influencers are so highly sought ...


Wolfenstein 2: The New Colossus is a game that is meant to be as "timeless as a piece of art," developer MachineGames says. Untethered from the here and now of a reality which has real Nazis marching down real American streets, it wasn't designed to ...


Wolfenstein 2: The New Colossus is a game that is meant to be as "timeless as a piece of art," developer MachineGames says@ Untethered from the here and now of a reality which has real Nazis marching down real American streets, it wasn't designed to @@@

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