Whether it’s the valley of the shadow of death in the 23 rd Psalm or the Dangerous Trench on the way to Shell City in the Sponge Bob movie, we’re used to the concept of feeling that things are getting worse, even though we know we’re headed in the ...


Martha Madero Gonzalez is innovation director at GROU Crecimento Digital, a consulting firm and agency. All business owners have digital marketing in the back of their minds. They know this is an approach they have to adopt in order to be relevant today.


Americans are getting further away from traditional forms of broadcast media. More than 10% of the U.S. population have never subscribed to a cable or satellite television service. Meanwhile, the number of Americans moving on from their TV subscription ...


You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Every social media campaign these days has one mandate by the client – it should go viral. The enormous consumption of social media platforms has resulted in the rise of ...


Mention the idea of integrated campaigns to a group of marketers, and you’ll get a wide range of opinions. Some marketers love them and aspire to launch and deliver great integrated campaigns. But others think of old-school, slow-moving campaigns — à ...


Dec 18 (Reuters) - Alnylam Pharmaceuticals Inc: * ALNYLAM AND SANOFI SUBMIT MARKETING AUTHORISATION APPLICATION (MAA) TO THE EUROPEAN MEDICINES AGENCY (EMA) FOR PATISIRAN FOR THE TREATMENT OF HEREDITARY ATTR (HATTR) AMYLOIDOSIS Source text for Eikon ...


W2O Group's Chief Marketing Officer, Aaron Strout, talks about how his agency sifts through yottabytes of data to help companies achieve positive ROI on their display, search, and social media marketing.


Firefox users are upset after a marketing deal with "Mr. Robot" made some users think they had accidentally infected their computers. Mozilla pushed a mysterious add-on for Firefox called "Looking Glass 1.0.3," with no description other than "MY REALITY IS ...


In an industry increasingly dominated by technology, being technologically savvy is no longer a bonus; it's a basic requirement for marketers of every persuasion. When we formed the Marketing Technology Industry Council in early 2017, we brought together ...


Technology is changing the game for all businesses, and marketers are also finding new ways in which to do their jobs more effectively. Now healthcare marketers are discovering the ways in which they can use technology to identify and engage their target ...


Technology is changing the game for all businesses, and marketers are also finding new ways in which to do their jobs more effectively@ Now healthcare marketers are discovering the ways in which they can use technology to identify and engage their target @@@

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